Opps...!

 

The above is a great picture that you may have seen doing the rounds at the moment, and is an unfortunate example of using the correct (or incorrect) font for your material.

 

Clearly it should say flickering lights, but whoops, the L and I are a bit close together creating a rather different word than the one they were originally intending.

 

One could argue that as this particular image has gone viral over the last few days, the company has received massive exposure and considerably more than even a decent advertising budget could ever hope to achieve.

 

But it comes down to the fact that that a different font would have been more appropriate.

 

As would an accurate proof reader!

Shrink and Enlarge......bah!

I was visiting the web site of a "competitor" earlier this morning.

I say competitor, they're not really. They're not even in the same city, however they are in the same industry offering a number of similar services, so it's fair to qualify them as a competitor.

 

I am sure that I am not the only one that does similar things, more out of nosiness rather than anything else, but we can sometimes become cocooned in our own little environment so it's good to keep an eye on what's going on out there in the big bad world.

 

Now this was a professionally built web site, which clearly had resulted in a bit of investment from the company involved.

But you know what, it didn't work.

 

I viewed it on my iPhone (other smartphones are available) however the web site wasn't optimised for viewing on the smaller screen. As a result, I had to either shrink or enlarge every single page. Even going back to a page that had been previously viewed, it defaulted back to the "full screen" setting.

 

I found the experience extremely frustrating and I guess that if I was a customer looking to purchase, I would be heading somewhere else pretty quickly.

Wouldn't you?