The above is a great picture that you may have seen doing the rounds at the moment, and is an unfortunate example of using the correct (or incorrect) font for your material.
Clearly it should say flickering lights, but whoops, the L and I are a bit close together creating a rather different word than the one they were originally intending.
One could argue that as this particular image has gone viral over the last few days, the company has received massive exposure and considerably more than even a decent advertising budget could ever hope to achieve.
But it comes down to the fact that that a different font would have been more appropriate.
As would an accurate proof reader!
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